Franchise-grade tools, finally built for the independent lots.
One operating system for your CRM, inventory, marketplace listings, lead generation and website.
Five logins. Five bills. None of them talk.
Most independent lots run on a patchwork. A CRM bought to fix one problem, a posting tool bought to fix another, a website vendor who was cheapest that year. Every handoff between them is a place where a truck gets re-typed and a lead goes cold.
5 places to type the same truckGeneric CRMVinSolutions, DealerSocket, or a spreadsheetdoesn't know what's on the lotSpreadsheetsDMS exports, re-typed by handdoesn't know which listings went stalePosting ToolCARVID, MarketSync, AutoLister Prodoesn't know which leads it madeWebsite VendorA template site, updated on requestdoesn't know what sold this morningAd AgencyOr boosted posts, run by handdoesn't know which cars to move- AetherOne system of recordOne record. Everything reads from it.Active
One system. Four jobs it already does.
Every lead in one place; one standardized inventory record, however the data came in
Leads arrive from CarGurus, AutoTrader, social, your website and the front door, tagged by source and de-duplicated. Run Zenith as your CRM, or keep the one you have and use Zenith as the dashboard that feeds it.
Your inventory posts itself, everywhere buyers already are
Facebook Marketplace, CarGurus and AutoTrader, posted from the same standardized record. No re-entry per platform, no listing left up after the car sells.
More leads that turn into sales, not just more leads
We run the campaigns in your own Meta account — ads for cars on your lot, and credit-application ads for buyers who need financing. Most providers hand you a name and stop. We follow every lead through to the sale, so you can see which ads are moving cars and which are just filling a list.
A website that always matches what's actually on your lot
The storefront runs on the same backend as everything else. Nothing to update, nothing to go stale, no separate vendor to call when a price changes.
“Aether automated our inventory syndication and lead pipeline in a few weeks, replacing five separate tools and increasing posting speed by 9x.
Before Aether, our staff spent two hours every morning re-entering inventory across three portals and chasing lost CarGurus leads in email threads. Running CRM, syndication, and our website through one screen gave us our Saturdays back.”
Everything you need to know before booking a walkthrough
Straight answers on how Aether works, how it integrates with your existing lot workflow, and what to expect.
Have a specific question about your lot?
We load your live inventory and answer technical and operational questions directly during your walkthrough.
Do I have to rip out my existing CRM?
What happens to my data if I ever leave?
How long does onboarding take?
What size lot is Aether built for?
Are there long-term contracts?
Fifteen minutes, on your own inventory.
We load a few of your live vehicles and walk the whole system end to end. No slide deck.