
2021 Lexus
LC 500
$84,900
+ TAXES & FEESYour storefront runs on the same backend as your inventory. Nothing to upload, nothing to go stale, no separate vendor to call when a price changes.
A dealer storefront in a browser window. The home page scrolls to its featured vehicles, then the window narrows from desktop to tablet to phone width: the vehicle grid restacks from four across to two to one and the navigation collapses to a menu button. At phone width the page scrolls a little further.
One site, every screen
Phones, tablets, the desk in the showroom. The layout reflows to whatever a buyer is holding; nothing is a second site to keep in step.
Your website reads the same inventory your CRM does, so there is nothing to upload and nothing to remember. Drop a price and the site shows the new one. Mark a car sold and it comes down, the day it sells.
In Zenith the Lexus's price is edited from $84,900 to $82,500 and the website's listing changes to match; then its status is set to Sold and the listing leaves the website's inventory grid.
On the storefront a credit application, then a trade-in request, then a test-drive booking are each submitted; after each one a new lead for Rowan Achebe from the website appears in a Zenith list.
Credit applications, trade-in valuations and test-drive bookings land in the same CRM as every other lead, tagged by source, with the car they came in on. No inbox to check, no re-typing.
A buyer prices the car before they call, so the first conversation starts from a number you both already have.
It runs on the price the page already holds, so when you drop a price in Zenith the estimate drops with it. Nothing to re-key, no third party widget to keep in step.
On the storefront's financing page a buyer switches the payment frequency from monthly to bi-weekly and the estimated payment changes from $850 monthly to $392 bi-weekly.
Every car, its own page
Each vehicle gets its own address, its own title and structured data a search engine understands: make, model, price, availability, and who is selling it. Listed in the sitemap the moment it is on the lot. The answer engines read the same data.
We put a few of your live vehicles on a storefront in your colours and walk it end to end. No slide deck.